“The Mount Auburn Club has been very happy with The New Homebuyer program’s ability to target fitness-minded families and individuals who’ve moved into our market. It has done a much better job at bringing in new members than other direct marketing programs we’ve tried this audience. The people coming in to visit are good leads – the gift certificate format and the quickness of the program after they move really are effective.
The program is also flexible and reduces wasted effort – choosing by zip and home price lets us target very precisely. And we like the ability to add our own inserts to bring The Mount Auburn Club’s unique qualities to life.
And unlike other direct marketing we’ve used, Your Gift Certificate’s program generates ‘thank yous’ from the homebuyers.”
Paul Crowley, Owner The Mount Auburn Club